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IDEAS Perspectives


Due to the interdisciplinary view, relevant service research questions require a joint analysis based on the expertise from several IDEAS perspectives at the same time. This interplay between the perspectives helps fulfil the requirement of a holistic approach.

The five IDEAS perspectives, which were developed in cooperation with the Karlsruhe Service Research Institute are:


  • I nnovation
  • D esign & Engineering
  • E conomics
  • A nalytics
  • S ociety