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Klarmann Ma

Prof. Dr. Martin Klarmann

Group: Service Economics
Phone: +49 721 608 - 4 3726
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Brief CV

Martin Klarmann is currently Professor of Marketing at the Karlsruhe Institute of Technology (KIT). Before, he worked as Professor of Marketing and Innovation at the School of Business and Economics at the University of Passau.

After studying Business Administration in Hamburg, Lyon, and Mannheim, Professor Klarmann obtained his doctoral degree in Marketing at the University of Mannheim, where he also worked for nearly two years as an Assistant Professor of Empirical Research Methods.

Martin Klarmann’s research focuses on a variety of issues, including sales management and personal selling, market orientation, marketing innovations, customer relationship management, B2B branding, and survey research methodology. His research has been published in several leading journals of the field, including the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. Professor Klarmann has received several awards for his research, including an overall best paper award at the American Marketing Association’s Winter Educators’ Conference.

Professor Klarmann has previously taught at the University of Mannheim, the Mannheim Business School, the Technische Universität Darmstadt, the Leibniz Universität Hannover, and the Corvinus University of Budapest. Courses taught include B2B Marketing, Services Marketing, Branding and Integrated Communications, Product and Innovation Management, Market Research, and Research Methods. He has taught at the undergraduate, graduate, EMBA, and Ph.D. level.

Before embarking on his academic career, Professor Klarmann worked for two years at the Heinrich Bauer Verlag, a major German publishing house. He has consulted with numerous companies from the automobile, health care, machinery, and media industry. His consulting projects addressed a variety of issues, such as product design, customer satisfaction measurement, market potential analysis, and branding.

More information on the Institute's website